Wal-Mart has beefed up pro-community,prosustainability,pro-health care information on its Web sites,on its television ads,and in its annual report. The company recently launched a 30 minute television show airing on the lifetime and USA network that “gives a chance to showcase (its) incredible associates and the variety of ways they give back to their communities,bettering the lives of America’s working families” and “sheds light … on some of (Wal-Mart) eco-friendly practices.” Wal-Mart created an interactive Web site on sustainability,dedicated a page of its 2007 annual report to sustainability, and will soon publish a separate Sustainability Report.