2. Travellers wanting to unplug
There’s a rising trend of tourists wanting to unplug and completely sign-off from work on holiday, and the shift from the “always on” traveller has begun. 72% of UK travellers switched off (or as much as possible) in 2013 - this is only increasing further, and will even more so in 2016.
However, this needs to be on a traveller’s own terms. WiFi remains a key requirement for many tourists, which creates a difficult balance to strike for hoteliers and destinations. Saying that, some remote hotels use their lack of WiFi as a selling point. If someone really wants to have a digital detox, it's preferable to completely remove all temptations, after all.