Establishing trust relationships in digital environments like web commerce
involve more aspects than in the social world. This is because communications
in virtual environments rely not only on relevant human beings and their
relationships, but also on digital components and internet infrastructure.
Moreover, it is more difficult to accumulate accurate information for trust
purposes in remote digital communications where information can be easily
altered or distorted by attackers [19]. Since the interactions between the
transacting parties in the environment of e-commerce are done