In three groups, we’re going to spend some time thinking about translating the NSM brand into marketing collateral. Each group should identify criteria for the look and the voice of future communications - ideas which can become a guide for writers and designers. After 15 minutes the scribes for each group can work together to quickly make one list by deleting the double ups. Then you all get to use your dots to vote on your top 5 suggestions on each list. Time to get started.