The third way refers to support for social interaction: culture creates a context for interaction that determines the value derived from knowledge. Organizational culture determines how knowledge will be used in a particular situation. It does so primarily by dictating the rules, expectations, and penalties that govern social interactions between individuals and groups and shape individuals’ perceptions of their range of options acceptable to the firm. For example, a company where it is not normal to share ‘lessons learned’ across projects or sites does not provide a behavioral context where one group’s valuable experiences are likely to be passed on to another group in the firm, even if the technology makes it possible to do so. Thus, the added value of the knowledge for the organization is lost.