Daily encounters with brands may also affect consumers’ brand attitudes and beliefs.
Atmospheres are “packaged environments” that create or reinforce leanings toward product purchase.
Law offices decorated with Oriental rugs and oak furniture communicate “stability” and
“success.”71 A five-star hotel will use elegant chandeliers, marble columns, and other tangible
signs of luxury. Many firms are creating on-site and off-site product and brand experiences.
There is Everything Coca-Cola in Las Vegas and M&M World in Times Square in New York