Smartphone prices decline on slow sales
Thailand's smartphone market has grown more competitive due to the sluggish economy and more cost-conscious consumers.
Prices are also being pushed down by new participants entering an already-crowded market
Thailand Mobile Expo,at the Queen Sirikit National Convention Center in Bangkok.
the largest of its kind in the country
Unfavorable economic conditions have forced handset makers to reduce their smartphone prices and offer more attractive promotions to drive up consumer demand and clear out old models
.Samsung, for instance, has reduced the price of its Galaxy S6 to 20,500 baht from 23,900 baht for customers purchasing the device at the event
Mobile operators are also offering affordable smartphones bundled with attractive tariff packages to attract new customers and retain existing subscribers
.ZTE will spend US$14 million over the next 14 months
The money will be used to open 20 ZTE shops nationwide and for marketing. ZTE focuses on the middle-market and high-end smartphone segments
IT research firms earlier forecast Thailand's smartphone market would grow by 15% this year
Even Chinese brands are playing an increasingly greater role in the domestic smartphone market.
Apple and Samsung would continue to dominate the overall market