In conclusion, according to the study, we can analyze SWOT which are the strengths, weakness, opportunities, threats and recommendations to Food sector. Thailand presents one of the most attractive food and drink markets in the Asia Pacific region. Upper and middle-income groups in Thailand like to spend money on food, especially during the holidays. Consumption of food products peak during New Year, Christmas, Chinese New Year and the Thai New Year seasons aided by gifts of processed food becoming more and more common. In addition to the population of the Thai citizens, the domestic market comprises millions of tourists and expats who look for international cuisines while in Thailand.