The first force of Porter's framework refers to the threat of entry and is concerned with the ease or perplexity to enter a particular industry. It should be clear that when an industry is difficult to enter, competition is high and existing competitors are very strong. Once potential newcomers decide to enter such an industry, they will not pose a significant threat to existing competitors as they will rather need to overcome existing barriers. Typically, these barriers fall under a set of factors including economies of scale, product differentiation, capital requirements, cost disadvantages independent of size, access to distribution channels and legal constraints.Understanding how these barriers influence access to an industry is important to distinguish the competition level and profitability. For most industries, if the above factors do not constitute significant entry barriers a high threat of new entrants will beimposed