It is a culture that, due to initiatives over recent decades to revitalise Māori language, art and culture, continues to grow from strength to strength. As singer Hinewehi Mohi, who sings only in Māori, pointed out in an interview with Māori magazine Mana: "In Europe they’ve already done the Latin and Celtic thing - and they’re ready for the Pacific. I’m quite staunch about te reo [language] in my music. People ask me to translate the lyrics and I shrug and say: ‘Why?’