It is recognized that there are at least three distinguishably different types of e-commerce projects. First, business-to- business (B2B) projects connect two or more organizations for streamlining standard transactions. Second, business to consumer (B2C) projects aim at linking an organization to its customers generally with an emphasis on efficient shopping. . For example, Amazon.com provides quick access to specific books with a few added features like reviews by prior customers or lists of similar