The attempt experience of Estée Lauder is what impressed very much. The difficulty of her family is pushing for greatness in Lauder brand was born until today. She has management well from sales of cream. She has uncle who is a chemist. It causes that she excelled in the use of ingredient. Working with her uncle gave her an overview of the process that produced a cream more than a list of ingredients stick to the box. This is what makes great Lauder cosmetics in the world.
Estée Lauder has philosophy, plus drive, creativity, and passion for making her become a successful businesswoman. She interested in beauty when her Hungarian uncle came to live with her family. She understood that what demand of customer. It is certain that many women want to make them beautiful. She believes that every woman can be beautiful, so she created beauty product for them such as velvety skin creams and makeup. She was the consummate saleswoman and market. She believed to make a sale, you had to touch the consumer, show her the results on her face and explain the products. If you do that, you will understand that consumers want and can make consumer trust in your quality products. That was the start of the Company’s personal High-Touch service. She also inaugurated the Gift with Purchase promotion early on by giving away sample of her product and attended the opening of virtually every new store for getting on customer. She oversaw the creation of five additional brands – Aramis, Clinique, Prescriptives, Lab Series Skincare for man and Origins. She always insisted that the Company’s products be made from the highest-quality ingredients. She did all those things because she loves it.