Joha (aromatic rice): Joha rice in the state are short to medium slender/bold
grained unlike Basmati rice which are long slender grains. This indigenous cultivars
cook non-sticky and tasty. The elongation ratio of joha rice is 1.4 times. However,
aroma of this class of rice is as high as Basmati. The price of this class of rice is high
as compared to any other rice in the domestic market. Joha rice is used in the
preparation of Kheer (payas), polao and other vegetarian and non-vegetarian items.
These aromatic varieties have a great demand and a big market in many South East
Asian countries.