5. The World of Sales and Marketing Isn’t Slowing Down
Marketing and sales professionals need to keep up-to-date on industry trends to stay relevant. The landscape has already dramatically shifted, and the pace of innovation will continue to cause incremental shifts to the way people do business. Marketing leaders should be testing out new tactics, and staying abreast of changes in current digital platforms. Sales leaders should be staying on top of their prospects' problems by keeping informed of industry trends and adding social selling to their resume; consider that 78% of salespeople using social media outsell their peers.