HypothesesBased on the rationales in the previous discussion, two hypotheses were examined.Hypothesis I. Different vacation destinations are perceived to have unique advantages and/or disadvantages in the minds of tourists.Hypothesis 2. Tourists who are visiting a particular vacation destination are looking for unique destination choice dimensions which satisfy them most. That is, tourists to a vacation destination have a unique set of important choice dimensions leading to their satisfaction with the vacation destination.Research methodologySamplesPersonal interviews were conducted by approaching tourists in the airport and in various tourist spots including Tsimshatsui, Central and Causeway Bay in Hong Kong in 1986. Tourists were selected systemati- cally at different times of the day so as to obtain a more representative sample. In our study, a ‘tourist’ was defined according to the definition adopted by the United Nations Conference on International Travel and Tourism in Rome in 1963. In this context, tourists refer to visitors who cross a border for leisure or business and stay at least 24 hours, but less