This team will be responsible for subscription acquisition, customer engagement, retention and commerce. The core areas that this team will be charged with include: on-site acquisition, media buying (off-site acquisition), affiliate marketing, customer on-boarding and engagement and commerce to name a few. And a note on Retention – you will see a much larger focus across the company on making certain the subscribers we acquire are satisfied and remain loyal to the franchise. Simply put, this function will cease being secondary to acquisition. Responsibility of this team will be across our entire consumer product portfolio in the region – from print to digital to app to the importance of growing a paid subscriber base across our local properties.