They are also, if viewing figures are anything to go by, pretty popular. Videos posted in just a few weeks ago have already racked up hundreds of thousands of views. CCHQ uses an email list of more than a million addresses to promote them. (Feedback, incidentally, is less well known – comments are switched off on YouTube.)
The Tories believe their social media team can be one of the secret weapon this election. Despite Labour’s claims to be leading on digital campaigning, the Conservatives think the attack ads are part of an online arsenal that is quietly out-gunning their opponents in the run-up to the election.