Organizational performance is enhanced by the powerful and pervasive role of a
strong organizational culture (Saffold, 1988). Thus, organizational culture is a major
influence on the success of a firm or organization. Kotter and Heskett (1992) suggest
that strong cultures illustrate to employees ‘‘the ways of doing things’’ within an
organization. Organizational culture influences practically all aspects of the working
environment, from who is promoted and what decisions are made to how employees
dress (Deal and Kennedy, 1992, p. 4). This opinion is supported further by academics in
the field, who suggest that strong cultures outperform weak cultures (Kotter and
Heskett, 1992).