The objectives of this paper are to identify the supply chain collaboration models/patterns and its
correspondent advantages on pharmaceutical supply chain. This paper aims to investigate how
collaborative activities can impact on the development of supply chain and industry. A case study
methodology was adopted in this research, which involved pharmaceutical SMEs. The results indicate
that collaborations are common in all phases of pharmaceutical supply chain; the different
strength of bargin power among collaborative partners will impact the advantages achieved at
strategic, operational and political levels.