It's the third best-selling brand of ice cream in the United States and is regularly served to foreign dignitaries visiting President George W. Bush. A standing order is delivered to Camp David every 2 weeks. Yes many Americans have never heard of it. That's because Blue Ball Creameries, with headquarters in Brenham, Texas, sells it's ice Cream in only fourteen, mostly southern, state. "That allows us to focus on marking and selling ice cream," says CEO Paul Kruse, the fourth genertion of Kruses to run Blue Bell.