What is “a traditional advertising”?
What are alternative ways mark use to promote their products and services?
What is a “product placement”? Give some examples.
What is a corn value of a magazine?
How can you predict the future of magazine in term of the content?
If you were an editor of a well-known magazine in Thailand and in the past several years you have experienced significant drops in circulation partly from changes of economic situations and from competitiveness of the market. Who will you choose between advertisers ZmarketersX or readers? Give some reasons to support your choice.