Tencent is very confident in its existing skills that are better than competitors and answering user needs. However, being true in China, it is less true in other countries where the culture is very different. Tencent should imagine future features potential users are likely to look for in the years to come. We strongly believe it is already all planned by Tencent. The Chinese firm should be open to partnerships with leaders in a segment adjacent or totally external to Tencent business in order to expand faster and keep growing. Everybody how fast the Internet changes: WeChat must expand the user base in 2013 in order to succeed in their global strategy.