2. The second part of the analysis attempts to better understand the characteristics of users who intend to use the service in the future in relation to their willingness to recommend the service to others. Respondents who indicated that they are willing to use the service forever, for a long time, or for four years or more are grouped together and are considered to be long term users. Passengers who indicated that they will use the service for less than four years, until they get a car, or only as long as they need it were considered as short term users who do not intend to continue using the service in the future. This second phase of the paper uses descriptive statistics as the data is derived from a survey question that accepted a variety of response-types; for example, while some respondents wrote comments such as ‘‘for a long time,” others simply stated the expected number of years. Therefore, because the question was open-ended it has been analyzed using a descriptive-statistic approach.