There are several methods, which can help organizations
evaluate and follow up organizational performance. However,
beyond traditional performance evaluation there are new aspects
that should be involved into the process of evaluation. According
to the authors, these aspects are challenges and influence
the long-term competitiveness of organizations. This paper
concentrates on answers for social challenges and examines the
concept and relationship of social innovation and corporate social
responsibility. Social innovation is a real challenge today
because innovation is a cornerstone of Europe 2020 Strategy.
Business organizations also have a role, interest and responsibility
in social innovation, because social innovation can and
must come from all sectors. It can be stated that business organizations
can engage in social innovation through corporate
social responsibility. However, there is a question: are business
organizations able to be drivers in social innovation through
their social responsibility especially with the help of the most
current and practical tool of corporate social responsibility, the
ISO 26000 standard.