At the farmers market where our crops were sold, loose-leaf salad greens sold for $26.52/kg and bunched greens (such as kale and chard) sold for $8.82/kg, which shows that for most months, sales were greater than energy costs when selling at farmers markets. Farmers receive higher farm gate prices when selling direct-to-consumers compared to lower farm gate prices for indirect outlets (distributors, retailers, and institutional buyers). Moreover, certain growing practices can allow farmers to receive a premium for their product. For example, hydroponic and USDA organic greens often fetch a higher price than conventional products.