Dear all,
Here is a summary of 2016 sales target taken into account all actual data of 2015. Monthly sales target by brand are also summarized in the excel together with by shop target. Also assumptions on new stores and shop renovation period are made based on best estimate we have. If those assumptions change, target will be changed as well.
The targets are reviewed several time with brand director taking in all possible factors. We also instill BYA (Beat Year Ago) mentality to the team. With such a high demand on same store growth, we must beat last year in everything we do from operation, marketing, RD, IT, supply chain and HR.
It is a challenging task but with clear determination, good planning & execution and crisis-like collaboration cross-functionally, we can make it.