The goal of cleaner production–pollution prevention (CP-P2) is to avoid the creation of pollutants, rather than try to manage them after they have been created. This emphasis is not only a sound environmental strategy, it is good business. Every decision and choice we make as individuals, workers, and corporate, government or academic leaders, has a potential impact on the world in which we live. Understanding our impacts on the environment and addressing them through the adoption of a preventive ethic are critical to achieving environmental sustainability, sustainable production and consumption, and ultimately sustainable development.