There is no doubt about primary school students’ preference for activities that promote lively and fun participation during
science lessons. Besides, these activities may encourage students to steer clear of rote memorization which many
students often do with topics taught during science lessons. Therefore, the aim of this study is to explore ArtsMedia,
a conceptual framework that integrates a student generated multimedia based animation with performance arts
through a creative science project, as an alternative strategy to increase students’ interest and engagement in
learning science concepts as well as nurture their creativity at the primary school level.