Part of this reason is because they are much safer and more minimally invasive than traditional plastic surgery. "Prior to the last decade or so, you only had surgery," says Paul Jarrod Frank, MD, a cosmetic dermatologist and founder of The 5th Avenue Dermatology Surgery and Laser Center. "The use of injectables has become the number-one form of cosmetic enhancement in the world because of its ease, safety, and immediacy.