Bache-Gabrielsen is a medium-sized family-run cognac house with an international history. The cognac house is looking forward to its upcoming 100th anniversary, with the creation of the company in 1905. With its clean design, Bache-Gabrielsen takes an important position in the cognac market, exporting mainly to Scandinavian countries. Hervé Bache-Gabrielsen, the fourth generation head of the company, is well aware that the cognac industry is undergoing changes, with the international market being heavily developed and marketing strategies refined to cater a younger, trendier consumer-base. Considering the size of the business in comparison to the big cognac houses, it is surprising to find out that it holds the market leadership in cognac sales in Norway!