The aim of this research is to determine the extent to which business coaches perceive they
possess the qualities of AL, and how AL affects coaching performance measured as the coaches’
perceived effectiveness in obtaining the client’s personal and business goals set by the client and the
coach. The contribution of this study, to the existing domain of authentic leadership, is noteworthy.
Firstly, authentic leadership is a relatively new construct and very few studies have been done to measure
reliability and validity in a business coaching setting. Secondly, this study provides solid reasons, with the
help of a literature review, that show the authentic leadership qualities of business coaches is important to
the success of clients. Finally, business coaches and business coaching organisations can use this study in
the development of business coaches’ effectiveness in obtaining the client’s personal and business goals
set by the client and the coach.