Marketing research providers can be classified as either internal or external, custom or standardized, or brokers/facilitators. Internal research providers are typically organizational units that reside within a company. For example, IBM, Procter & Gamble, Kraft Foods, and Kodak all have internal marketing research departments. Kraft Foods and other firms enjoy many benefits by keeping the marketing research function internal. These benefits include research method consistency, shared information across the company, lower research costs, and ability to produce actionable research result.