6.2.3.2 Managerial representation
Where the communication department was represented on an executive level, the process
of conducting tasks would typically flow from the communication strategy (devised by the
communication executive) to the heads of each communication function (the
communication managers). They would then develop and manage the implementation of
their communication plans. These managers are in other words strategists (in their own
right) and people managers, because their jobs entail it. These people were seen as
project managers whose expertise, knowledge and experiential ground is founded in
communication.