The Black Canyon had opened a total of 36 branches as one of the biggest and oldest coffee shop chains in Thailand had been selected by the operators of the Queen Sirikit National Convention Central to cater its high quality coffee for conferences and other events. According to the operator, Pravit Chitnarapong Chairman of Black Canyon (Thailand), the NCC had dealed an agreement under 5 years with them which helps the Black Canyon to boost the Chain’s image as there have been over 1 million visitors to NCC each year. Therefore, it would be a risky for Starbucks because the increasing reputation of Black Canyon will affect them in term of sales, customer’s loyalty, profit and products substitution risk and so on. In fact, there were some customers who wrote comments about Black Canyon and Starbucks in their blog and shared their view. Most of the bloggers’ comment trend chose the Black Canyon as their choice after conducting comparison between Black Canyon and Starbucks. (Pattaya Mail). Customers choose Black Caynon rather than Starbucks because Black Caynon seating is more comfortable which is cushioned seating while Starbucks always not enough seating and the chairs and sofa are few and usually taken,. Besides that, the price and quality of food in Black Canyon is cheaper than Starbucks for example customers spending 85 Baht in Black Canyon can gets mocha with an ice cream, and eat a handsome dish like fish steak, chips and salad for under 200 Baht while spending in Starbucks, a medium cappuccino already charge with 95 Baht.
Read more: http://www.businessteacher.org.uk/essays/marketing/the-history-of-starbucks-coffee-thailand.php#ixzz3MnJ3SscW