A total of 420 questionnaires was distributed, of which 377 were returned completed and
met the screening requirements, representing a net response rate of 89.8% out of which 25 was excluded from further analysis due to missing data. Among the 377 respondents, 60%
were females and 82.7% were aged between 20 to 49. As expected, a majority of them were
Chinese customers and about half of the respondents (56%) were middle-income earners
receiving a monthly income from RM2,000 to RM4,999.