H1: The greater the service benefits of MVPN
services to the corporate customers from the case
mobile company, the higher the profit contribution to
the case mobile company.
Reference [5] studied the relationship between
the promotion prices of products and consumers’
usage and found that the promotion prices of
products would increase consumers’ usage.
Reference [6] indicated when discounted ratios
increased, consumers’ perceived financial risks
would be reduced. In comparison with other
customers, MVPN corporate customers have higher
usage and contribution, which demonstrates that they
reveal the characteristic of low-price threshold
(high-price sensitivity). Thus, the hypothesis H2 is
developed as follows: