3. This research has generically focused on online shopping.
What are the effects in other environments and contexts?
For example, in ubiquitous markets where consumers
interact with social media and other channels of stimulus
through the Smartphone, anytime, anyplace (Davis and
Sajtos, 2008). Increasingly, consumers are also buying
virtual goods and services in digital game play (Davis
and Lang, 2011). Online, there is also the need to study
specific retail shopping processes such as the shopping
cart (Close and Kukar-Kinney, 2010). Also, are there any
psychographic and demographic interactions affecting our
hypothesised relationships?