Using an outreach and teach approach via alternative media is not new, and there are myriad examples, both historical and worldwide, of projects that do just that. Radio has been utilized in remote areas to inform people about hygiene and health care. Consider, for example, the Bienvenida Salud! radio entertainment-education project in the Peruvian Amazon (Beverly Sypher, Michele McKinley, Samantha Ventsam & Eliana Elías Valdeavellano, 2002) and the African-based One World Radio (2004) global education network on AIDS. Formally, the educational programming and messages for these projects have been developed and rehearsed with the purpose of teaching health education, but the learning settings are often informal and non-traditional