iant Corporations having an ethical (and impacting) sense of social responsibility is not a new thing although it sometimes seems that way. It’s approaching twenty years since Nike began a quest to reduce the company’s environmental footprint and reduce the amount of shoes that ended up in landfills. When you consider the components of a shoe it’s safe to assume many of our 1982 converse hi-tops are just sitting in landfills throughout the continent, or a least the rubber sole would be (my Beatles reference was not planned). Nike introduced the program ‘Reuse-A-Shoe’ In the early 1990’s as a very demonstrable way of promoting social responsibility. Better still the program doesn’t get selective, they take any brand of used running shoes, separate them and then create a product they call Nike Grind.