How sellers can increase their chances of winning the Buy Box
Since seller performance metric targets can vary by category and are subject to change, we do not disclose specific targets needed to qualify for Featured Merchant status. Featured Merchant status requires meeting very high standards, and excelling in the qualifying criteria is the best way to work toward achieving Featured Merchant Status.
If you are an eligible seller, you can increase the chances of winning the Buy Box using the following guidelines.
Pricing
Since we look at the price the customer will pay (price + shipping), price your products competitively, including the shipping rates. The lowest price doesn't guarantee winning the Buy Box, as pricing is just one factor that is evaluated.
On the Manage Inventory page, you can view the price of the offer that is currently winning the Buy Box. In order to view the Buy Box price column, go to the Preferences page and enable the display of the column. Buy Box prices are only displayed for "New" listings.