1. Create a standard interpretation of wellness vacations in each country
2. Distinguish wellness vacations from cure stays and illness
3. See quality management as a key component in wellness tourism
4. Intensify training and further training at all levels
5. Establish themselves as a serious cooperation partner/interlocutor for health policy-makers
6. Make the most of tourism cooperation potential
7. Aim for cooperation between tourism and health policy-makers
8. Set up creative and experience-exchange groups
9. Consider and evaluate wellness vacations as a tool for promoting health
10. Make no financial claims on compulsory health insurance but seek support for the
wellness idea from health insurance
Tourism service providers as well as health policy players have a mutual interest in
putting these recommendations into effect.
Professional market positioning of wellness services can only succeed if a clear distinction is made between them and cures, and if health-promoting objectives are
pursued. This approach boosts credibility as well as making cooperation more attractive for partners in the health-policy sector.
For future research the most interesting topic would be the question of how wellness
programs during vacation affect health behavior of wellness guests. Findings that
prove the positive impact of wellness programs are a necessary argument for
health tourism to get health insurance and other health policy actors interested in the
possible health promotion instrument wellness program.