Positioning
This is a marketing term used to describe the way in which you present what you are offering to the public. It involves communicating the ‘feel’ and main benefits of the event experience through ‘key messages’. Each event will have its own unique range of benefits, which may include, for example:
• The reputation of the event
• The key elements of the programme
• What the special interest area is
• The kind of experience the event offers (outdoors/indoors/all day, etc)
• If there is a unique element – for example something that is specific to the own/event/ venue
• If it offers something that is different/better than other events/experiences