Organizational communication, or the sharing of organizational information, remains a vital and critical tool when trying to create and maintain a competitive advantage. Without organizational communication, it would be extremely difficult to know what an organization stands for, why it exists, who its customers are, how work is completed, who has authority over others and so on. Organizational communication serves as the glue that holds everything together while, at the same time, acting as a magnifying glass by making this more clear.
Organizational communication is the glue that holds everything together.
organizational communication
There are two types of communication businesses are concerned with: internal and external. External communication includes those communications between organizational members and external parties such as customers, manufacturers, shareholders, investors and the general public. Internal organizational communication facilitates the flow of information among members of the organization. The flow can be upward, horizontal or downward depending on the organization's structure, chain-of-command and culture.