A dual view of Internal and External forces: concern inside and
outside people and practices of a company.
• A unit of Analysis model of OB: includes individual, group and
organization analysis unit.
• A concept of OB: focuses on shared concepts, which can be reflected
by both demand and supply side including attitude, perception, motivation,
communication, decision, change, image and culture.
• A concept of CSR: Social, Economic, Environment and Community
concerns for well beings.