First and foremost, NetSquared and TechSoup Global demonstrate to other organizations how to use social media by actively using Web 2.0 tools themselves. Their Web sites are communities, offering opportunities for representatives of NPO /NGO organizations to communicate, collaborate and interact around the topics of IT and social media use. They maintain active blogs and encourage dialogue and exchange. Both organizations maintain Facebook pages with a combined audience of over 3,000 fans. They use the social network service to promote new blog posts, events, and relevant third party information. Twitter is also a key tool, use to promote webinars and new Web site content as well as engage in conversations with followers.