The tourism industry very much dependent on the creation and perpetuation such fantasy ideals and the production and consumption of tourism images sustains a multibillion-dollar global industry.(1996: 197-200) suggests that the long-haul travel industry is increasingly dependent on ethnographic imagery to its product. such images are created and presented as objects that can be observed and that have such labor oven rugs, local and re-enactments of dances, -Urry(1994: 236 238) argues that tourism is all about the consumption of signs images and texts, and therefore much of what is involved in examining the issue of authenticity in tourism is about an investigation of cultural interpretations of these signs that is, of semiotics.