Unlike offered a different and potato chips or namkeens, Kurkure compelling taste experience thanks to the different technology used to make it. The ingredients are fed into a machine that makes puffed extrusions or collette, which are then cut to desired length. It was a new experience for India and PepsiCo India managed to offer a compelling taste at a competitive price. "We had the same mix a 2oogm bag of namkeen as for Rs 20 but we delivered bag size that was almost 1.7 times bigger. says a Verma. While a local snack of quantity was of the same price, potato same wafers were almost double the price.