We consider a tourist
destination that is dominated by two theme parks. Each
theme park works closely and exclusively with its business
partners: tour operators and accommodation providers.
As a result, two TSCs are formed at this destination.
These two TSCs provide package holidays with different
theme parks. One TSC focuses on package holiday products
exclusively with a ‘‘fantasy’’ theme park and the
other TSC with a ‘‘variety’’ theme park. Tourists only
choose one of the two types of package holidays. Therefore,
they are substitute products for each other.