Advertising is the process of calling the attention of the public to a product or service. And not only informs the customers of a new product or service, but it also lets them know why they should buy your's as opposed to your competitor's. MAYBELLINE and COVERGIRL mascara are two very well known brands of eye makeup product for women. But although they are alike as a beauty product used to enhance the eyes or define the eyelashes. They also have their differences, such as a style of their advertising. MAYBELLINE mascara's ad, advertisers just wants to sell the benefits of a product. Not the product and didn't let the consumers know why their product is different than the other. But, the COVERGIRL mascara advertisements claim not only give your eyelashes more volume, but 10x more noticeable lashes.
So, between these two advertisings, COVERGIRL mascara's ad has more effective than MAYBELLINE mascara's ad. Not only convinces consumers to buy their mascara. Because it makes your eyelashes more volume, more noticeable, but makes you feel a certain way as a result of using it and no other brand on the market can provide. Coming up with the new products or service to sell not just making the products stand out from the rest, but good advertising can shine a whole new light on the products and reaches out more to the potential customers as well