Previous research has proven and also given suggestions that foods which are beneficial to one’s health will always be preferred when buying groceries or any sort of household products. Although they may be more expensive, less in quantity and more difficult to obtain, research has proven that people who adhere to proper healthy eating guidelines consistently reported to shop more for hygienic frozen foods then mainstream groceries. On investigation in this research it was seen that shop type and location as well as greater availability and prices were also inhibiting factors to the buying decision of groceries. With frozen foods having discounts and packaged in hygienic settings. Frozen foods were seen to be purchased more regardless of price and quantity due to the fact that they were packaged and had the taste which customers wanted along with the healthy food factor.